While the weather remains unpredictable, the season’s event itinerary remains animated, meaning a carefully curated selection of summer outfits is an absolute necessity.
From days in-office to holidays spent horizontal on a sun lounger, there’s an array of upcoming occasions that give avid shoppers the perfect excuse to zhuzh their seasonal wardrobes.
Yet, this doesn’t require nearly the amount of effort you may think. In an age of over-consumption, the trick is to invest in versatile pieces to see you through the warmer months. Less is more, after all.
For example, a Pucci graphic top can be worn for coffee-dates or date-nights. A neatly tailored Connor Ives waistcoat from meeting to mooching courtside at Wimbledon. A DÔEN slip dress will transport you from Regatta to romantic European sojourn. The world is truly your oyster when it comes to summer outfit planning.
For those with a penchant for trends, there are ample fads to lean into. The Pinterest Summer 2024 Trend Report noted a 770% spike in interest for ‘gingham shorts,’ a grand 950% interest increase for the term ‘corporate chic’ and an even more bewildering 6030% interest in the term ‘Y3K outfits.’
Ballet flats are still going strong, as are Adidas Sambas, short shorts and many fellow Gen Z-induced trends that spring to mind.
How to style them so they never lose their allure? Indulge in a mix of contemporary and timeless pieces, from jewellery to accessories. Look to style veterans such as Dua Lipa, Emily Ratajkowski and Sofia Richie Grainge, all of whom have mastered the art of interspersing cool-girl labels with a touch of evergreen luxury.
Whether sporty chic or quiet luxury floats your boat (we’re currently engaged in a full-blown love affair with tropical maximalism), discover the outfits to keep on your radar for all your upcoming summer soirees.
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Championed by brands such as Pucci, Versace and Blumarine, graphic prints will get the party started with a touch of maximalist flair.
Tap into elegant timelessness with a tailored piece paired with a feminine, free-flowing garment to add dimension to any off-duty look.
Curate an outfit that will take you from beach to bar with ease. A touch of colourful crochet à la Missoni, a striking beach bag and a sprinkling of chunky gold jewels will culminate in a glamorous yet practical beachside aesthetic.
Is it coming home? Football fever has gripped the country, so what better excuse to get into the spirit? Look to Martine Rose and Adidas for guidance.
Whimsical and ethereal in equal measure, the not-so-humble négligée will inject your summer wardrobe with sultry sophistication. Add a frosting of pearls for smart soirees from Wimbledon to Henley Regatta.
When it comes to summer style, gingham bloomers continue to reign supreme. Hone your It-girl style by layering your gorgeous gingham pieces, breaking it up with a baby blue shoe or graphic tee.
There's no need to shelve the colour once the sun sets. Take to the dance floor in a playful look brimming with girlish attitude. A pair of kitten heels teamed with a flippy handkerchief skirt will help you hone your dream fiesta-ready ensemble.
My role on the fashion features team at coupled with over 10 years experience in the fashion industry has enabled me to curate an expansive brand vocabulary and develop an eye for timeless yet on-trend pieces. Luxury trends spotlighting is my bread and butter, which helps me to predict trickle-down high-street trends that will appeal to the masses, be them seasoned style veterans or keen fashion rookies.
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